During my time at Wunderman, Xbox was one our main clients. The level of projects ranged from email templates for newsletters to campaigns for first party game releases.
Gears of War 3
This was a pre launch campaign for the game Gears of War 3.
To create some excitement prior to the games release, dozens of give aways ranging
from posters, stencils, paper craft figures, and more were created.
To create some excitement prior to the games release, dozens of give aways ranging
from posters, stencils, paper craft figures, and more were created.
Reign of You
The "Reign of You" campaign was created with the fans in mind. It’s a custom crest based on your stats from the past 12 months. Individual components of the crest are based on the players achievements, gamer score, game genres and unlocks throughout that time. You can also see how you measure up against the wider Xbox community.
Mass Effect Andromeda
This was a concept promoting the release of Mass Effect Andromeda.
The idea was that the campaign would resemble various forms of recruitment media
trying to attract the best and brightest.
The idea was that the campaign would resemble various forms of recruitment media
trying to attract the best and brightest.
Xbox Live Mailer
The promotion for Xbox LIVE was intended for everyone that owned an Xbox but hadn't signed up for Xbox LIVE. So, instead of a typical email, we figured this would bring a little more surprise and delight to the audience. The mailer came with Microsoft Points that could be used for Xbox LIVE, not to mention some fun stickers.
Games With Gold Newsletter Template
Each month Games With Gold now known as Game Pass Core would give members discounts or free games ranging from AAA to Indie titles on a monthly basis.
The newsletter template was modular so it was tailored to each member. So the email would be completely stacked for a player that didn't have any of those titles. As for other players, the email would truncate based on if they already owned the games.
The newsletter template was modular so it was tailored to each member. So the email would be completely stacked for a player that didn't have any of those titles. As for other players, the email would truncate based on if they already owned the games.
